Amazon Prime Video no longer includes Dolby Atmos or Dolby Vision for regular Prime subscribers due to recent changes in service plans in the U.S. The updated plans now offer the choice to have ad-supported or ad-free viewing, with an additional cost on Amazon Prime to enjoy the streaming service without advertisements.
No Dolby Atmos and Dolby Vision: how this affects you
Katie Barker, a spokesperson for Amazon, mentioned to TheVerge that Dolby Vision and Dolby Atmos features can only be accessed in ad-free content. This implies that users need to pay extra to enjoy Dolby Laboratories’ surround sound and HDR video technology, except for Dolby Digital 5.1, which is included in the ad-supported plan along with HDR10.
Amazon Prime subscribers in the US may have to pay an additional 18% for an ad-free Amazon Prime Video subscription to access content in top audio and video quality. It is unclear if this change will also apply in Brazil.
What does Dolby Atmos entail?
Dolby Atmos, developed by Dolby Laboratories, is a surround sound technology that enhances multichannel sound systems by adding height channels, creating a three-dimensional sound experience.
Dolby Atmos initially debuted in movie theaters before becoming widely used in home entertainment, with various products introduced to support the technology, such as ceiling and wall-reflecting speakers.
What does Dolby Vision refer to?
Dolby Vision is a collection of technologies designed for transmitting HDR video, featuring dynamic metadata to adjust image quality based on TV screen capabilities, enhancing the viewing experience with a maximum resolution of 8K, color depth of up to 12 bits, and peak brightness of 10,000 nits.
The worth of Amazon Prime is set to increase in Brazil.
The cost of Amazon Prime in Brazil will rise from R$ 14.90 to R$ 19.90 starting March 8, 2024, according to the email sent by the company to its members.
The Amazon Prime subscription monthly fee will rise from R$ 14.90 to R$ 19.90 starting on April 7, 2024, without requiring any action from you.
